[SABINA] Complaint rate by category
Count how often each dimension turns negative when reviewers raise it, year by year, and the story gets messier than any provider’s marketing does. Communication improved sharply into 2024, halving from its 2022 rate, and has slid back since. Shipping blew up in 2025 and recovered. Product quality is the flattest of the three, hovering around 30% for four straight years.
Nothing here is a trend line you could extrapolate. Each dimension has its own clock, driven by different things: headcount for communication, supply chain for shipping, and formulation for product quality.
Yearly rates move with the mix of providers writing reviews, which grew heavily over this period. 2022 rests on far fewer mentions than 2025.
Source: GLP Winner review topic labels, 2022 – Aug 2026. Each rate is that dimension’s negative mentions divided by its total mentions in that year, not a share of all complaints or all reviews. 2026 is a partial year.